Mapper Cards & Creative Support Resources
A different way of thinking, for people who think differently.
A Pocketful of Inspiration for Your Marketing Planning
Online planning apps are all very well, but there’s something special about being in physical contact with a visual aid. As human beings we consume physical content differently to digital, we retain the information better, give it more of our attention, and get more inspiration from it.
Physical visual aids are a proven way of planning – think of all the times you sat in a meeting room plotting out an idea using sticky notes on a wall. Our Mapper Cards™ are a more sophisticated version of that, except that rather than blank pieces of paper they come already printed with tips such as defining your target audience, types of content, months of the year, days of the week etc.
Our Mapper Cards look like a deck of playing cards – and that’s more or less what they are! There’s a version of our Mapper Cards for each area of your business building. Each set includes the set of cards, mini prompt cards and a zip pouch, all contained in a box designed sit on your desk, ready for you to dip into when you need an idea, inspiration or are ready to move onto the next step.
Liz Slee | Head of Media, Enterprise Nation
“Liz Slee, head of media at Enterprise Nation, said: "Social Media Mapper Cards are a brilliant way for small businesses to create a clear social media plan without leaving anything to chance. They get you away from the distractions of the digital world, help you focus with forensic force and deliver structure to your social media delivery. Brilliant!”
Take it one step – or one card – at a time
Being able to lay out each stage of a marketing campaign on the desk in front of you is the most user-friendly and least stressful way of working out a plan. Each set of cards covers a marketing area of your business, and each card covers a step in the process, providing prompts, ideas and guidance helping you make decisions and solve problems along the way.
They’re perfect for planning content, for example, for your social media channels, your blog, or your website. The cards provide a wealth of useful information and tips. They help you find your starting point, walk you through each step in the planning process, and provide all the inspiration you need to help make your brand stand out.
There’s a set of Mapper Cards™ for each marketing channel, so you can pick one, work on it until you’re happy, then move onto the next one. With our Mapper Cards™ you can also opt to join the Creative Support Hub where you’ll find expert-created resources in our growing library of workbooks, checklists, templates and content. You’ll also get preferential rates for 1-2-1’s with our expert branding and marketing panel.
Start by ordering your Mapper Cards™ here – just choose your starting point!
Debbie Lewis | NatWest Group - Regional EcoSystem Manager | East Midlands & East of England